HR’s grasp of the heart of a business will drive strategyOn 4 May 2004 in Personnel Today Related posts:No related photos. Comments are closed. Previous Article Next Article HR’s understanding of the underlying environment of an organisation is keyto driving a company’s strategy. Costas Markides, professor of strategic and international management at theLondon Business School, told delegates that the underlying environment of abusiness created staff behaviour, which in turn drove strategy. “The strategy can be clear, but behaviour can undermine it,” hesaid. “If you want people to behave in ways that support your strategy,put the right organisational environment in place.” He said HR could break down an organisation’s environment into four parts:culture and values, measurement and incentive, people with their skills,attitudes and mindsets, and the company’s structures and processes. Markides warned that many years of conditioning, from school and throughoutworking life, predetermined how people would react to situations. This meantstaff would make assumptions without realising it, and that these assumptionscould be detrimental to business. “You tell people to think outside the box, but we cannot think outsidethe box if we are not even aware we are in the box,” Markides said. He said one way of overcoming these mindsets was to bring diverse teamstogether to question one another’s assumptions. Markides said HR had to overcome time pressures, lack of confidence, fear offailure and the belief that others would make the necessary changes, if itwanted to make a real difference.