CAF Beach Soccer: LOC, SWAN Sign MoU on Publicity

first_imgThe Local Organising Committee (LOC) for the Second CAF Beach Soccer Africa Cup of Nations and the Sports Writers Association of Nigeria (SWAN) have agreed on a Memorandum of Understanding (MoU) on the competition’s media operations and publicity.The signature ceremony was held at the secretariat of the LOC, at Eko Football House, Onikan in Lagos, yesterday afternoon, with the LOC Chairman, Seyi Akinwunmi, and the SWAN President, Honour Sirawoo, signing on behalf of both bodies.While speaking at the occasion, Akinwunmi who also doubles as NFF’s First Vice President said the MoU was conceived towards achieving the stated objective of delivering the competition scheduled to open on December 13 at the Eko Atlantic City in Lagos and making it the best ever held.He noted that the interface through the agreement was a landmark event in institutional relations for the good of the game. “The agreement entails the guarantee by the LOC of adequate and functional facilities for media and publicity operations while SWAN is to ensure maximum publicity with accurate and real-time reporting of the event to both local and international audience.“The agreement states that SWAN shall provide adequate and coordinated media coverage of the 2016 AFCON Beach Soccer Tournament, ensure adequate publicity before during and after the tournament, utilise the media to mobilise the public and handle the conduct of pre- and post-match interviews.“On its part, the LOC shall ensure the provision of access to the on-site media centre for accredited journalists, provide a workroom with desktops, laptops, printers, photocopiers, wireless fidelity (wifi), conference room and mixed zone for interviews, equipment support and other facilities to enhance the work of journalists,’’ Akinwunmi said.The tournament chief also added that the LOC wants the event to be world-class.“One of the ways to achieve this is through the media, as well as how the event is packaged and communicated to the public. I and my colleagues in the LOC are happy to interface with SWAN in this regard because it is high time we started interfacing properly.“We must grow our sports and interface in a different way from the past, to ensure accountability, responsibility and mutual respect,” Akinwunmi explained.“Members of our committee have expressed total support and commitment to the MoU. What we have signed may just be paper but the spirit of the understanding is what is important.“Over time, this will strengthen institutional relations. We will provide all that is needed by the media to perform. It is a Nigerian project and we expect the media to deliver to project Nigeria as serious and capable.”In his remarks, the SWAN President noted that the objectives of the association emphasise commitment to not just publicity but also the promotion of sports.He pointed out that in Great Britain as well as in other top sporting nations, the body of sports journalists work with the organisers of sporting events, sometimes as consultants, to ensure success, saying this is the new direction of SWAN.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more

Gen Y

first_imgEver since I realised there was a ‘Generation Y’ I’ve been reading how educated, fickle, lazy and entitled they are. I came to expect that anyone aged 15 to 30 would prefer a laptop to a car and would prefer the flexibility of cool employment to the stability of owning a home. So it was strange to find news to the contrary over the past week. A survey from Western Australia – the Financial Fitness Index – found that Generation Y had become more careful with their money than the other generations surveyed, with 56 per cent becoming more conservative in the previous year. In another survey conducted by the Co-Op Bookstore, they found that 94 per cent of 17- 29 year olds were planning to buy a home in the next five years, with average weekly savings of $150. This hardly builds an image of complacency. However, watching this big cohort start to chase the Australian Dream has made me wonder if the financial system is properly prepared for them. One of the things we notice about Generation Y is their preparedness to change jobs, with the ABS labour mobility data showing that 20-24 year olds are three times more likely to change jobs in a year than 45-54 year olds. Gen Ys also have ready acceptance of contract and ‘project’ employment, with many of these skills-based projects being conducted with no entitlements. Earlier generations found it hard to get a mortgage when they were hopping between employers and relying on contracts. The discrepancy between how Gen Ys want to work and how the financial services industry operates doesn’t stop at mortgages. Our superannuation system is predicated on time spent in PAYG employment. How is the generation currently in their twenties going to make this system work for them when their earnings come from contract employment, which usually excludes super? The solution is not something we can put on the backburner: with an ageing population, and with the oldest Gen Ys about to move into their high income years, there are ramifications for our national economy in terms of how financially stable we allow these people to be. Home ownership is a huge part of financial stability in this country and I believe this generation will, to a certain extent, just have to knuckle down. Simply showing a savings history is not enough – lenders typically look for either full-time employees or long term written contracts. But as the Gen Y becomes more conservative, mortgage lenders will have to think about meeting them halfway. There’s no point in creating an economy filled with contract employment if we then attempt to shut these workers out of the housing market. So how are we going to make this work? Will Gen Y ‘fake it’ and go into stable employment long enough to get a mortgage? Or will lenders become realistic about how the labour market works for twenty-somethings? I’d love to hear what you think. * Mark Bouris is the Executive Chairman of Yellow Brick Road, a financial services company offering home loans, financial planning, accounting & tax and [email protected] with any queries you may have or check for your nearest branch. Facebook Twitter: @NeosKosmos Instagramlast_img read more