New lifestyle brands are introducing new hospitali

first_imgNew lifestyle brands are introducing new hospitality concepts: Boutique international brands like Aloft & the Autograph Collection (Marriott), Curio (Hilton), MGallery (Accor), Indigo (IHG), and TRYP (Wyndham) and Ovolo Hotels have joined Australian designer brands like QT, Art Series and Veriu. Co-working spaces: hotels are increasingly being designed to cater for mobile workers. Singapore-based Next Story Group will launch its first combined co-working space and hotel brand called Kafnu in Sydney’s Alexandria in the next year. Design emphasis moves from global to local, uniformity to individuality: The new generation of hotels has attracted a new generation of designers, with the licence to make a statement with their designs. From prime city locations to pristine resort locations, hotel design today is aimed at complementing the landscape, becoming an integral component of the local area. Wellness options such as yoga rooms, 24 hour gyms and health-conscious menus.West Hotel Sydney, Curio Collection by Hilton. “Hotels are being designed to complement the local landscape, with street art, edgy design and a focus on local produce on restaurant, bar and function menus,” said Carol Giuseppi, CEO of Tourism Accomodation Australia.“The changes are being driven by changes in traveller’s demands, particularly the millennial generation. Technology has been a key focus for hotels. Not only are most Australian hotels offering at least some level of free Wifi, but connection speeds are faster and the new breed of hotels are offering casting capability to their in-room screens.  Keyless entry to rooms has been introduced and increasingly guests will be able to select their specific room type in advance.“The new wave of hotel development is covering all price points – from economy to luxury. New hotel design has allowed for rooms to be made more compact by better utilisation of space and this has enabled hotel development costs to be kept competitive. Never before has the Australian hotel industry seen such cutting-edge innovation that is not only meeting changing travel trends, but in many cases anticipating them as well.”View the full report here. Opening image: Santini Grill at QT Perth.  The Lobby/Living Space Revolution: Functional lobby and reception areas are being transformed into communal ‘living’ spaces. Hotel designers have introduced the ‘home-away-from-home’ concept by re-designing their lobbies and other public areas from business-like, pragmatic spaces to living-room style spaces that are warm and inviting.. Small equals big in the design revolution: Utilising design innovation, many of the new hotels being launched feature smaller, more functional bedrooms, with wall-mounted TVs doing away with the need for large cabinetry. Hotel restaurants are being redesigned to provide more distinctive local experiences, with a focus on regional produce, wines and craft beers. Transformation of hotel websites in Australia, with individual hotel and brand websites upgrading the booking process, content, and hotel and destination information. Recent research conducted by Tourism Accommodation Australia (TAA) released in a report titled, ‘The Innovation Revolution Transforming Australia’s Hotel Industry’ examines the dramatic expansion and transformation of Australia’s hotel industry, with a new generation of hotels being developed at a time when the Australian hotel sector is undergoing its largest ever expansion.Changes indicated in the report point to trends such as localism, individualism, art and sustainability. Hotel stock has been significantly increased in Perth, Brisbane, Canberra, Adelaide and Melbourne — while the Sydney market is at the start of its biggest expansionary phase since the 2000 Olympics.The report details:More than 200 new or upgraded hotels will be added to Australia’s hotel inventory in the decade to 2025 in city, airport, suburban, regional and resort destinations. Going natural: hotel designers are increasingly incorporating natural design elements into hotels with vertical hydroponic gardens, indoor waterfalls, multilevel terraces and rustic wooden furnishings enabling guests to connect with nature. The addition of 30,000 rooms across all price points will make a vital contribution to maintaining the record growth in tourism, which in 2017 delivered $41.3 billion in foreign revenue to the economy and supported over 180,000 Australian jobs. A technology revolution – from VR design to keyless entry: New technology, from virtual reality to artificial intelligence, is increasingly intertwined in the future of hotel development and design. In many hotels the reception desk has been replaced by multi-purpose welcome areas with iPad check-in – or no check in at all. Personal mobile technology is also allowing guests the capability to pre-select rooms and services. Australian hotelshotel innovations in AustraliaTourism Accommodation Australialast_img

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